Global Franchise Magazine, James Walker on Nathan’s Famous Middle Eastern expansion

From Global Franchise Magazine

James Walker, senior vice president of restaurants at Nathan’s Famous, talks to Global Franchise about the iconic hot dog brand’s ambitions to crack the UAE market and beyond.

It’s well known that the countries that make up the Middle East – and the UAE in particular – are tricky territories for food and beverage brands to enter, what with the marketplaces already being saturated with Western fast-food and QSR concepts. But this doesn’t deter restaurants and hospitality industry veteran, James Walker, vice president of restaurants at Nathan’s Famous – in fact, he relishes the opportunity, and vehemently believes that Nathan’s Famous has the secret ingredients to succeed.

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