From Franchising.com
Nathan’s Famous, the American tradition serving New York flavors for more than 100 years, announces today its plans to grow in Dubai and throughout the Middle East. According to Technomic, 87% of UAE consumers visit foodservice at least once a week, compared to 74% globally. This high percentage is likely due to the busy, on-the-go lifestyles of UAE residents. With its offering of flexible, adaptable restaurant designs and the best of New York cuisine, Nathan’s Famous shows promise in a market that saw 10% new restaurant growth in 2018, according to Dubai’s Department of Economic Development.
To launch its growth efforts in the Middle East, Nathan’s Famous will attend the Global Franchise Market in Dubai, November 5 – 6, 2019. The Global Franchise Market is the official franchising event in Dubai, held under the patronage of the Dubai Economy.
