QSRWeb, Nathan’s Famous Tech Transformation: Serving Customers Where, When and How They Want It

From QSRWeb

When restaurateurs speak about brand transformation, it brings images of new logos, storefronts, interiors and other physical displays of the look and feel of a brand. But for one of the oldest QSRs in the nation — and one that was actually around during the last pandemic — Nathan’s Famous’ brand transformation has been a sweeping technological makeover designed to keep leaders in the restaurant instead of on planes or in meetings. 

In fact, when QSRweb first reported on this ground-up tech transformation on April 7, we were so bowled over by scope of the undertaking, we had to get a closer look. Thankfully, Nathan’s Famous Senior Vice President of Restaurants James

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