From Nation’s Restaurant News
When most customers think Nathan’s, they think hot dogs and Coney Island. And that’s just fine by James Walker. The senior vice president of restaurants for the brand is bringing in a ton of new menu items and creating a new prototype, but some things need to stay the same. Hot dogs and Coney Island are part of what Nathan’s Famous is, well, famous for and that’s not changing.
“Our North Star is, we are the flavor of New York,” said Walker, below.
On the menu, Walker, a trained chef and alumnus of Subway and Johnny Rocket’s, has updated the brand’s burgers and introduced a line of heroes and milkshakes. A new chicken program is coming soon, which will include sandwiches, tenders and a half chicken served with fries and pickles.