From Restaurant Business
Nathan’s Famous opened its 100th virtual location Monday, capping eight months of rapid virtual growth that has significantly expanded the brand’s overall footprint.
The milestone location will be inside Brooklyn independent restaurant The Black Iron Burger, which will offer both Nathan’s namesake brand and its new Wings of New York offshoot for delivery via third-party apps.
The hot dog chain began rolling out its aggressive virtual brand strategy in June, adding locations via Reef ghost kitchens, Franklin Junction host kitchens and independent restaurants in both the U.S. and internationally. It has agreements to open 45 more virtual locations in the coming months, with plans to expand to California, Pennsylvania, Europe and Canada.
.
