From QSRWeb
When restaurateurs speak about brand transformation, it brings images of new logos, storefronts, interiors and other physical displays of the look and feel of a brand. But for one of the oldest QSRs in the nation — and one that was actually around during the last pandemic — Nathan’s Famous’ brand transformation has been a sweeping technological makeover designed to keep leaders in the restaurant instead of on planes or in meetings.
In fact, when QSRweb first reported on this ground-up tech transformation on April 7, we were so bowled over by scope of the undertaking, we had to get a closer look. Thankfully, Nathan’s Famous Senior Vice President of Restaurants James
