From Market Screener
Nathan’s Famous, the American tradition serving New York flavors for more than 100 years, announces today the launch of digital ordering and delivery through DoorDash, Postmates and Uber Eats. For the first time since the brand’s inception, customers now have the ability to order Nathan’s Famous at participating restaurants via their preferred their-party mobile app or online and have their favorite hot dogs, burgers, heroes and fries delivered directly to their door.
For its customers, offering delivery through digital ordering allows Nathan’s to reach them where they live, work and play, offering convenience and filling a demand for more off-premise offerings in all day parts. For the restaurant, it provides a new incremental revenue opportunity. Utilizing Ordermark to facilitate all three platforms, Nathan’s piloted the technology in three locations. Those locations saw an increase of more than $24,000 in total sales processed in one month.
